Our Strategies for a Dynamic Latin Quarter
Arts Intervention: planned, interactive and spontaneous outdoor arts initiatives. Activities that connect residents, teens, visitors, Afro-Latin artists and businesses include: monthly popup community events such as snowball fights and street Salsa dancing, dominoes, Afro-Latin music performances, outdoor theater, and block parties.
Visual Branding: working with partners such as the Boston Transportation Department, local businesses and artists, the MBTA, and other public and private entities to create public art.
Business Development: In collaboration with Hyde Jackson Square Main Street we will support local businesses in adapting to the changing demographics so they can expand their clientele and thrive.
We will know we are on our way to success when:
- Economic vitality and social cohesion increase.
- Businesses adapt to changing demographics.
- Through dancing, playing, and intermingling, residents feel accepted and connected.
- Residents contribute to creating a plan for the development of the Church building as an Afro-Latin cultural/event center and have increased awareness and ownership of Latin Quarter.
Viva el Latin Quarter
In 2015, Hyde Square Task Force was named an ArtPlace America grantee for its Viva el Latin Quarter project. The aim of Viva is to use the richness of Latino arts and culture to bring people from different social, economic, racial, and cultural backgrounds together while supporting small local businesses.
The Viva el Latin Quarter project plan includes interactive-arts initiatives which provide a space for neighbors and community members to meet and build relationships, while raising the visibility of Boston’s Latin Quarter. Plans include 50+ public events annually including free summer series from late June to early August, a fall Latin Quarter Block Party, monthly popup events, Halloween, and winter holiday celebrations.
HSTF’s Viva summer series schedule provides free, interactive, inclusive, multi-generational outdoor arts events to the public. The planning team is comprised of co-coordinators, five HSTF youth workers, and community volunteers. The eight week June–August series includes four nights of programming: theater/spoken word on Tuesdays, Zumba exercise class on Wednesdays, Latin music concerts and dancing on Thursdays, and movies on Fridays.